To entice shoppers to drive their cars into its shopping districts, the city of Berkeley is having two parking holidays. Parking revenue averages $20-$50k per day, so the total cost of the parking subsidy could be as much as $100k.
Like most California cities, this has been a rough year for Berkeley’s budget. The police department is under-staffed, and a popular neighborhood pool was shuttered. And yet Berkeley, despite having a Climate Action Plan, despite having a Transit-First policy, will literally give away $100k in free parking.
What is really odd is why merchants would ask for such a thing. The whole point of parking meters is to encourage higher turn-over. This is a complete lose-lose proposition.