Came across this ridiculous sign today in Pleasant Hill. It reads: “Contra Costa Centre Transit Village”. As you can tell, it plonked next to a major freeway off-ramp that is definitely not transit-oriented.
This is hardly an isolated example. “Transit Village” has become a popular name for redevelopment projects (that are neither transit nor village). While the Transit Village concept might have once been a good idea, it is now a meaningless planner buzzword. Can we just kill the term already?
And yes, they call it a “transit” “village” because of a nearby BART station (and parking fortress). Good luck walking there, though. And note that logo on the front, commanding commuters to Work, Live, Shop . I’m sure the slogan sounds much better in the original German.