With vacant storefronts and burned-out lots, Telegraph Ave in Berkeley has been on a long downward spiral. To revitalize the corridor (and boost tax revenues), city planners once envisioned converting the auto-centric arterial into something more pedestrian friendly. The street would get a road-diet to calm speeding. The excess road space would be converted to bike lanes and a new Bus-Rapid Transit (BRT) service. Wider sidewalks were also proposed, with streetscape enhancements and outdoor cafe seating.
But merchants balked at loosing automobile capacity. Arlene Giordano, owner of the Le Bateau Ivre restaurant, vehemently opposed the plan. She put forth a ballot initiative with the intent of killing the project, and wrote some scathing editorials.
City Council relented, leaving Telegraph as a high-speed arterial. And this is the predictable result:
After the recession, its co-founder’s death and dwindling foot traffic, the fabled Berkeley hangout is losing money and struggling to survive in a changing landscape. Owner Arlene Giordano, who founded the restaurant 43 years ago with her late husband, Thomas Cooper, launched an Indiegogo campaign in September, hoping to crowd fund $60,000 to pay bills, replace kitchen appliances and get the business back on its feet.
She is now applying for a small-business loan from the city to stay afloat. Part of the loan would be used to install lights “which she hopes will help make it more obvious that the restaurant is open for dinner.” I guess she is finally discovering that drivers zooming by at high-speed won’t notice your restaurant.